The Truth About B2B Sales Right Now

Salesperson on Zoom Meeting

The past two months have been challenging for many business-to-business (B2B) companies’ sales. B2B buyers have primarily taken a wait-and-see approach to signing contracts, starting new projects and budgeting for the long term. The next few months likely won’t be easier, necessitating doubling down on targeted, problem-solving sales instead of transactional “spraying and praying” pitches. […]

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COVID can’t stop us.

Business as usual during unusual times Long before COVID-19 forced the world to become an epic work-from-home experiment – before social distancing was a part of our shared vocabulary – our on-demand team of marketing professionals has been perfecting the art of remote collaboration from our geographically diverse home offices. We’ve spent years perfecting our […]

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In a crisis, put on your oxygen mask first

Crisis - Leadership series header image Andrew Bartlow

Here, we feature Andrew Bartlow, founder and managing partner of Series B Consulting, which helps startup executives build and execute a strong people strategy. He’s a former human resources (HR) executive who’s adept at helping executives accelerate growth and reduce the risk of failure. What advice do you have for business leaders during the COVID-19 […]

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COVID-19 isn’t an ‘asteroid’

COVID-19: Leadership Series Header - Tony Wilkins

Here, we feature Tony Wilkins, a veteran early stage private investor with Standing Oaks Venture Partners and AEWilkins Holdings Inc. Wilkins mentors and supports entrepreneurs, focusing on disruptive products and services that improve efficiency, business and social outcomes. His corporate experience has been largely in institutional and asset management sales, including a 15-year career at […]

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Interviewing experts (get tips that really work)

Interviewing subject matter expert

Interviewing subject experts isn’t scary – if you’re prepared. If you don’t set yourself up for success, welp … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why Would I Do That? Interviewing experts adds depth, credibility and trustworthiness to your marketing content. […]

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‘Be Focused, Not Frenzied’: Navigating Business Through Uncertainty

Uncertainty and Leadership Series Header - Steve Yastrow

Here, we feature Steve Yastrow, author of “Brand Harmony,” “We: The Ideal Customer Relationship” and “Ditch the Pitch.” He’s also president of Yastrow & Co., a Chicago-based consulting firm that helps companies improve their results by earning the dedicated commitment of their customers and employees. What advice do you have for business leaders who face […]

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‘Are You a Warrior or a Wimp?’ Stepping up During a Crisis

Leadership Header - Yonhee Gordon

Here, we feature Yonhee Gordon, principal and chief operating officer at JMG Financial Group, an independent, fee-only wealth management firm that serves clients from coast to coast. She oversees employee development and firm operations. Were you prepared for COVID-19 in terms of strategy and crisis communications? No one can ever be completely prepared for things […]

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Coronavirus: How to communicate with employees, customers and vendors

Ideally, your company communicates with employees, customers and vendors regularly – in good times and bad. Anytime there’s a natural disaster or extraordinary circumstances like the coronavirus pandemic, the temptation to circle the wagons, hunker down and wait out the crisis is great. While you’re sheltering in place, one of the most important things you […]

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