How to write B2B case studies that win business

B2B case studies

Customer success stories – also known as case studies – are powerful tools for your B2B content toolbox. They build trust with your prospective customers and help you earn their business. If you don’t have any, now is the time to change that. Fifty-four percent of B2B buyers use case studies to inform their purchasing […]

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How to Protect Your Brand from ‘Typosquatting’

Typosquatting

As if a global pandemic and an economic downturn weren’t enough to manage, companies also have to worry about “typosquatting.” That’s when scammers, hackers and other exploiters hijack website domain names. Fraudsters buy variants of domain names that feature common misspellings or typographical errors in company names, such as “Gooogle” and “Verizan.” The practice is […]

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Large In-Person Events Are Dead (For Now)

In-person events - empty conference room

Anyone who’s planning a conference, trade show or other large event knows all too well that in-person isn’t realistic until a COVID-19 vaccine becomes available. Recent virus spikes in many states, public health warnings, reopening rollbacks and ongoing fears of crowds and tight spaces are forcing cancellations of face-to-face events. A June MarTech Today survey […]

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Remote Work: Where Do We Go From Here?

Remote work 2020

If you’re not working from home already, you may be soon. COVID-19 prompted a massive remote work experiment that could become the norm rather than the exception. Changing opinions about remote work, employee preferences and the lack of a COVID-19 vaccine are driving the trend. Some states are dropping COVID-19 restrictions while others are rolling […]

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How to Market Your B2B Business in Scary Times

B2B business COVID

Early in the COVID-19 crisis, some U.S. B2B brands turned off the marketing spigot temporarily, while others kept marching forward with adjustments in campaigns and messaging. Even B2B businesses that survived the aftermath of 9/11 in 2001 and the 2008-2009 financial crisis didn’t have a marketing playbook for a global pandemic. As COVID-19 continues to […]

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Manufacturers, How’s Your Supply Chain?

Supply chain shipping containers

COVID-19 has laid bare the risks of relying on China and other countries for finished goods, manufactured parts and raw materials. Most, if not all, sectors and industries are fragile when it comes to global supply chain processing and distribution. Any disruption can cause ripple effects throughout the U.S. economy. Production bottlenecks, short supplies and […]

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The Truth About B2B Sales Right Now

Salesperson on Zoom Meeting

The past two months have been challenging for many business-to-business (B2B) companies’ sales. B2B buyers have primarily taken a wait-and-see approach to signing contracts, starting new projects and budgeting for the long term. The next few months likely won’t be easier, necessitating doubling down on targeted, problem-solving sales instead of transactional “spraying and praying” pitches. […]

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