The Beginner’s Guide to Content Marketing

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The content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in front […]

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The Future of Work: Will the Day Come When We Never Have to Leave Home?

The workforce is changing and the way we work is evolving, too. One result is that some of us never go to an office. We collaborate with co-workers across the globe and multiple time zones without meeting face-to-face. We work from home, shared workspaces or coffee shops. We can even work from the beach if […]

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Whoever said silence is golden didn’t work in customer service

Not answering the phone is bad customer service

One of my neighbors was grousing the other night about how he contacted four contractors to repair his gutters and none returned his calls. I feel his pain. When searching for photographers, sign companies, printers and other vendors, it surprises me how many businesses aren’t responsive. It’s new work and potentially a long-term partnership (more […]

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Should your SEO be primary or secondary? (HINT: Both)

I’m working with one of our creative/techie teams to imagine a new brand for a software client. This is from-the-ground-up work that keeps our creative minds happy – branding, identity and digital marketing with a big splash of SEO. We recently started to develop the company’s website – the future beating heart of its digital […]

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Decode your ideal customers with buyer personas that ignite sales and marketing

Selling to everyone is easy street. You cast your net wide and reel in as many fish as possible. That strategy might work for a while, but it won’t hook your ideal customers. Sooner or later, you’ll struggle to keep your business afloat. Doing the hard work of figuring out who your ideal customers are […]

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The ultimate guide to email newsletters

Email newsletters remain a popular marketing tool, but if you’re still doing them like everyone did in 2006, it’s time for a reboot. Typically, that meant full-length stories that required significant scrolling, self-promotional content that provided minimal value, no way to track the most popular articles and other analytics, and little reason for anyone to […]

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