Our Approach

We don’t believe in one-size-fits all marketing. Instead, we take the time to understand your company, your goals and your audience before we begin to tell and share your story.

DISCOVER


We will help you clarify your firm’s goals around your key target markets. We will perform a full diagnostic to identify current strengths and weaknesses in your messaging and marketing mix.

PLAN


We will work with you to develop an in-depth integrated marketing strategy, complete with actionable recommendations and suggested key quantitative and qualitative performance indicators (KPIs).

IMPLEMENT


Once you are armed with your marketing strategy and recommendations, you may choose to implement items in-house or work with The Simons Group for full-service implementation.

EVALUATE/REFINE


We will analyze your KPIs and benchmark them against your goals. We will continue to recommend adjustments to improve campaign performance and results.